Thursday, 28 November 2019

Website Design Techniques to avoid that can harm its SEO assessment

Website designing trends keep changing perpetually. The major or core reason behind its constant upgradation is search engine optimization. It is quite practical indeed as the reason for the creation of website is to publicize your business, profession, products and services and that would be possible only if it is successful in acquiring higher rank on search engines. So this makes it imperative to build websites as per Google’s algorithm. 



To become successful a website needs to be a perfect blend of creativity and substance. There are certain designing techniques that if employed wisely can arm your website but their overuse can even harm your website and its SEO. So its very important that the website design Amsterdam to understand these techniques before just applying them for maximizing gains. Basically techniques need to be used as per the goal of the website. Not all techniques work well in all the websites.

Its very important that a website should satisfy the user’s requirement only then will it be it successful in acquiring traffic and a high rank on search engines. Below are certain points that website design company in Amsterdam contemplates while designing a website. 

Using nested tables in website layout 

Nested tables are used to provide easy and clear information but they are not recommended for a few reasons. Firstly they require a longer load time which directly affects or say increases the bounce rate of website. Websites are mostly accessed through mobile phones and these devices have a difficult time displaying complex table structures in their limited viewing area. However if the tables are created using CSS it offers greater flexibility, allows you to define a printable area, make it convenient for the readers and make changes in a faster way. Hence an adroit SEO company in Amsterdam abstains the use of tables in website layout.

Infinite scrolling
Even this technique is often used across many websites. It can be considered an advantage in terms of google as it is used in cases where you have ample amount of content to share and you have to present it in a flow but as far as the readers point of view is concerned it can be really a bad experience if you need to compare one part of content with the other. It becomes inconvenient for the readers to search for a specific content in case of infinite scrolling. Hence professional web development Amsterdam uses the technique judiciously.

Parallax scrolling

This technique again is widely used and looks impressive if it is a one page website. However this again consumes a longer time to load the page. It also creates a problem for the users who want to seek information from the footer of the page. These points affect the user experience thereby affecting the SEO. Professional Website design Amsterdam shuns its use in websites that are referred for task accomplishment.

Lazy loading

The most important point to consider while checking the working of the website. This can be the biggest reason to hurt the page traffic leading to low valuations for SEO. The website design Amsterdam and SEO company in Amsterdam team should evaluate the intended design to figure out the complicated elements like images etc that can create difficulty in loading of the web page.

A design that is not mobile friendly

With high infiltration of mobile, it is essential for a company to have a mobile configured design. Not just mobile the website needs to be adaptive with all devices. This is imperative both from the context of user as well as google’s algorithm as websites who are not mobile friendly are pushed down into the search listing. Device detection is possible through adaptive design, which allows progressive improvement as per user requirements and it also improves the load time of the website. Web design company in Amsterdam ensures the responsiveness of the websites.

The above mentioned points will help you reconsider if you are planning to copy design of some other website. It will help you understand that doing so can affect the visual appeal as well as the objective or goal of your website along with SEO valuation.

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